I CAME I SAW I CONQUERED: EYE FULL CLOTHING
Authenticity is a word often forgotten during the production process nowadays, so it’s refreshing to see up-and-coming street wear label Eye Full Clothing remembering what it’s all about. Formed by a group of pals in March 2013, the Yorkshire / London-based brand documents their creative and production process from start to finish. They’re so proud of what they do that when you purchase an item from their talented hands, they send you a set of photos showing you the journey your new product has gone through. Now that’s a personal touch you won’t get from the high street. Joseph Horner designs and hand prints all the designs, and 2014 is set to be a big year for the young collective.
Check out their site by clicking here